CMS - Real Estate

Client: Jaret & Cohn Real Estate
Project: Web Application, A Cold Fusion CMS

Challenge:
Jaret & Cohn, a real estate company, needed to internally manage the content of their website and automate or standardize functions that were time consuming and inconsistent.

Penobscot Bay Media's Solution:
Penobscot Bay Media (Pen Bay Media) addressed these issues by offering dynamic publishing of content, site administration, user-views to customized content and automated output. Pen Bay Media built a custom content management system (CMS) that is more flexible, has better performance and a lower cost of ownership than any out-of-the-box CMS product.

Using their custom CMS, Jaret & Cohn can now manage all site content including property listings with rich text, pictures, virtual tours, and uploaded PDF support materials. Pen Bay Media's custom solution offers parameters unique to the real estate industry that are manageable through the CMS such as amenities, lot size, zoning and sale status. Using templates built with ActivePDF toolkit, agents can dynamically generate advertisements for newspapers and self-promotion pieces simply by selecting the identification numbers of the listing. Site access by hundreds of agents, employees, buyers and sellers are easily manageable by the administrators.